Categories

Health / Wellness

Health / Wellness recognizes work that focuses on the advertising and marketing of health and wellness products or services.

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HELPFUL LINKS

Questions?: The ADC Team is happy to help! Please contact us at adcawards@oneclub.org.

Categories

Health / Wellness

Advertising

HTW-101
Advertising - Art Direction

Craft in a single (1) piece or series (2-10) of visual communications.

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HTW-102
Advertising - Branded Content / Entertainment

Brand integration into the content of a single (1) or series (2-10) of games. videos, websites, etc.

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HTW-103
Advertising - Craft in Writing

Artistry in writing for a single (1) piece or series (2-10) of related advertising pieces.

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HTW-104
Advertising - Direct

A single (1) or series (2-10) of targeted advertisements.

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HTW-105
Advertising - Out of Home

A single (1) or series (2-10) of outdoor advertisements.

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HTW-106
Advertising - Television / Film / Online Video

A single (1) or series (2-10) of videos.

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Health / Wellness

Brand / Communication Design

HTW-107
Brand / Communication Design - Brand Identity

Communication of brand identity utilizing a series (2-10) of digital, print, video and/or interactive assets.

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HTW-108
Brand / Communication Design - Posters

A single (1) or series (2-10) of promotions for a brand, product or event posted in a public place.

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HTW-109
Brand / Communication Design - Promotional Materials

Design of a single (1) or series (2-10) of materials intended to promote a brand.

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HTW-110
Brand / Communication Design - Packaging Design

Design of a single (1) or series (2-10) of packaging intended to promote a brand.

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HTW-111
Brand / Communication Design - Product Design

Design of a single (1) or series (2-10) of products to be sold by a brand to customers.

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Health / Wellness

Experiential Design

HTW-112
Experiential Design - Consumer Experience

Design of a single (1) or series (2-10) of interactive experiences between a consumer and a brand.

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HTW-113
Experiential Design - Digital Experiences

Design of a single (1) consumer experience through a digital interface. May include immersive, virtual reality, augmented, or mixed reality experiences.

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HTW-114
Experiential Design - Environmental Design

Design of a single (1) physical space.

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HTW-115
Experiential Design - Guerrilla Marketing / Stunt

A single (1) special event in a public spaces. May include flash mobs, special stunts, etc.

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HTW-116
Experiential Design - Installations

A single (1) project featuring design of site-specific, temporary or permanent work. Installations may be immersive or interactive, informative, structural, etc.

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HTW-117
Experiential Design - Live Event

A single (1) event intended to promote a brand. May include concerts, product launches, etc.

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Health / Wellness

Innovation

HTW-118
Innovation - Single or Series

A single (1) or series (2-10) of design that pushes creative and technical boundaries.

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Health / Wellness

Integrated

HTW-119
Integrated - Series

A series (2-10) that crosses multiple mediums and platforms.

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Health / Wellness

Interactive

HTW-120
Interactive - Data Visualization

A single (1) visual contextualization of information.

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HTW-121
Interactive - Games

Design of a single (1) interactive program for one or more players.

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HTW-122
Interactive - Online / Mobile Websites

Design of a single (1) desktop and mobile website.

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HTW-123
Interactive - Social Media

A single (1) or series (2-10) of social media activations utilizing Instagram, Tik-Tok, Snapchat, Twitter, Facebook or any other social media platform.

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HTW-124
Interactive - UX / UI

User experience or interactive design for websites, apps or other digital mediums.

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Health / Wellness

Motion / Film Craft

HTW-125
Motion / Film Craft - Animation

A single (1) video or series (2-10) of videos displaying craft in the simulation of movement created by displaying sequential frames.

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HTW-126
Motion / Film Craft - Direction

Overall creative visualization and realization of a single (1) video or video series (2-10).

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HTW-127
Motion / Film Craft - Editing

Structure and timing of shots within a single (1) video or series (2-10) of videos.

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HTW-128
Motion / Film Craft - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video or series (2-10) of videos.

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HTW-129
Motion / Film Craft - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-10) of videos.

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HTW-130
Motion / Film Craft - Visual Effects

Simulation of imagery within a single (1) video or series (2-10) of videos.

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