ADC Annual Awards

CATEGORIES / REQUIREMENTS


Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.
   

ELIGIBILITY
All entries must have been released, printed, published, or aired for the first time between January 1, 2023 - March 1, 2024 in any country.

BRAND-SIDE / IN-HOUSE TIERED ENTRY PRICING
◊ Freelancers: $100.00
◊ Company Size = 2-50 Employees: $300
◊ Company Size = 51+ Employees: $500

SUBMISSION REQUIREMENTS
◊ An entry title and project credits are required on all entries.
 A client name is required for all categories. If the work was created for your own company or brand, please enter your company name into the client field.
◊ A detailed project description of 300 words or less is not required, but is highly recommended.
◊ Each category accepts specific media types. All categories require judging media and at least one reference image.
 Judging Media: Required primary material and content that the jury will be judging.
 Supporting Media: Optional Secondary content that the jury may choose to review at their discretion.
 Reference Image: Required image that reflects the content of your entry. These images may be used by ADC for promotional purposes. The jury will see these images but they will not be judged.

PAST WINNING ENTRIES

                                    



categories

Brand-Side / In-House
Advertising

BRS-101: Advertising - Art Direction

Craft in a single (1) piece or series (2-10) of visual communications.
Enter this Category

BRS-102: Advertising - Branded Content / Entertainment

Brand integration into the content of a single (1) or series (2-10) of games. videos, websites, etc.
Enter this Category

BRS-103: Advertising - Craft in Writing

Artistry in writing for a single (1) piece or series (2-10) of related advertising pieces.
Enter this Category

BRS-104: Advertising - Direct

A single (1) or series (2-10) of targeted advertisements.
Enter this Category

BRS-105: Advertising - Out of Home

A single (1) or series (2-10) of outdoor advertisements.
Enter this Category

BRS-106: Advertising - Promotional Materials

A single (1) or series (2-10) of physical advertising materials that are either flat or 3D.
Enter this Category

BRS-107: Advertising - Television / Film / Online Video

A single (1) or series (2-10) of videos.
Enter this Category
Brand-Side / In-House
Brand / Communication Design

BRS-108: Brand / Communication Design - Branding

Communication of brand identity utilizing a series (2-10) of digital, print, video and/or interactive assets.
Enter this Category

BRS-109: Brand / Communication Design - Posters

A single (1) or series (2-10) of promotions for a brand, product or event posted in a public place.
Enter this Category

BRS-110: Brand / Communication Design - Promotional Materials

Design of a single (1) or series (2-10) of materials intended to promote a brand.
Enter this Category

BRS-111: Brand / Communication Design - Packaging Design

Design of a single (1) or series (2-10) of packaging intended to promote a brand.
Enter this Category

BRS-112: Brand / Communication Design - Product Design

Design of a single (1) or series (2-10) of products to be sold by a brand to customers.
Enter this Category
Brand-Side / In-House
Experiential Design

BRS-113: Experiential Design - Consumer Experience

Design of a single (1) or series (2-10) of interactive experiences between a consumer and a brand.
Enter this Category

BRS-114: Experiential Design - Digital Experiences

Design of a single (1) consumer experience through a digital interface. May include immersive, virtual reality, augmented, or mixed reality experiences.
Enter this Category

BRS-115: Experiential Design - Environmental Design

Design of a single (1) physical space.
Enter this Category

BRS-116: Experiential Design - Guerrilla Marketing / Stunt

A single (1) special event in a public spaces. May include flash mobs, special stunts, etc.
Enter this Category

BRS-117: Experiential Design - Installations

A single (1) project featuring design of site-specific, temporary or permanent work. Installations may be immersive or interactive, informative, structural, etc.
Enter this Category

BRS-118: Experiential Design - Live Event

A single (1) event intended to promote a brand. May include concerts, product launches, etc.
Enter this Category

BRS-119: Experiential Design - Placemaking

A single (1) public installation or landmark which defines the space around it.
Enter this Category
Brand-Side / In-House
Innovation

BRS-120: Innovation - Single or Series

A single (1) or series (2-10) of design that pushes creative and technical boundaries.
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Brand-Side / In-House
Integrated

BRS-121: Integrated - Series

A series (2-10) that crosses multiple mediums and platforms.
Enter this Category
Brand-Side / In-House
Interactive

BRS-122: Interactive - AR / VR / MR

A single (1) app that uses AR, VR or MR as a primary feature.
Enter this Category

BRS-123: Interactive - Data Visualization

A single (1) visual contextualization of information.
Enter this Category

BRS-124: Interactive - E-Commerce

Design of a single (1) online platform utilized to facilitate any transaction.
Enter this Category

BRS-125: Interactive - Games

Design of a single (1) interactive program for one or more players.
Enter this Category

BRS-126: Interactive - Online / Mobile Websites

Design of a single (1) desktop and mobile website.
Enter this Category

BRS-127: Interactive - Social Media

A single (1) or series (2-10) of social media activations utilizing Instagram, Tik-Tok, Snapchat, Twitter, Facebook or any other social media platform.
Enter this Category

BRS-128: Interactive - UX / UI

User experience or interactive design for websites, apps or other digital mediums.
Enter this Category
Brand-Side / In-House
Motion / Film Craft

BRS-129: Motion / Film Craft - Direction

Overall creative visualization and realization of a single (1) video or video series (2-10).
Enter this Category

BRS-130: Motion / Film Craft - Editing

Structure and timing of shots within a single (1) video or series (2-10) of videos.
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BRS-131: Motion / Film Craft - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video or series (2-10) of videos.
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BRS-132: Motion / Film Craft - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-10) of videos.
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BRS-133: Motion / Film Craft - Visual Effects

Simulation of imagery within a single (1) video or series (2-10) of videos.
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