Categories

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

ELIGIBILITY

All entries must have been released, printed, published, or aired for the first time between January 1, 2024 – February 28, 2025 in any country.

BRAND-SIDE / IN-HOUSE TIERED ENTRY PRICING

*Please note that entries fees increase by $60 per entry after each deadline.

◊ Freelancers: $100.00

◊ Company Size = 2-50 Employees: $300

◊ Company Size = 51+ Employees: $500

SUBMISSION REQUIREMENTS

◊ An entry title and project credits are required on all entries.

◊ A client name is required for all categories. If the work was created for your own company or brand, please enter your company name into the client field.

◊ A detailed project description including background, creative idea, insights & strategy, execution and results is required.

◊ Each category accepts specific media types. All categories require judging media and at least one reference image.

Judging Media: Required primary material and content that the jury will be judging.

Supporting Media: Optional Secondary content that the jury may choose to review at their discretion.

Reference Image: Required image that reflects the content of your entry. These images may be used by ADC for promotional purposes. The jury will see these images but they will not be judged.

PAST WINNING ENTRIES

Categories

Brand-Side / In-House

Advertising

BRS-101
Advertising - Art Direction

Craft in a single (1) piece or series (2-10) of visual communications.

BRS-102
Advertising - Branded Content / Entertainment

Brand integration into the content of a single (1) or series (2-10) of games. videos, websites, etc.

BRS-103
Advertising - Craft in Writing

Artistry in writing for a single (1) piece or series (2-10) of related advertising pieces.

BRS-104
Advertising - Direct

A single (1) or series (2-10) of targeted advertisements.

BRS-105
Advertising - Out of Home

A single (1) or series (2-10) of outdoor advertisements.

BRS-106
Advertising - Television / Film / Online Video

A single (1) or series (2-10) of videos.

Brand-Side / In-House

Brand / Communication Design

BRS-107
Brand / Communication Design - Brand Identity

Communication of brand identity utilizing a series (2-10) of digital, print, video and/or interactive assets.

BRS-108
Brand / Communication Design - Posters

A single (1) or series (2-10) of promotions for a brand, product or event posted in a public place.

BRS-109
Brand / Communication Design - Promotional Materials

Design of a single (1) or series (2-10) of materials intended to promote a brand.

BRS-110
Brand / Communication Design - Packaging Design

Design of a single (1) or series (2-10) of packaging intended to promote a brand.

BRS-111
Brand / Communication Design - Product Design

Design of a single (1) or series (2-10) of products to be sold by a brand to customers.

Brand-Side / In-House

Experiential Design

BRS-112
Experiential Design - Consumer Experience

Design of a single (1) or series (2-10) of interactive experiences between a consumer and a brand.

BRS-113
Experiential Design - Digital Experiences

Design of a single (1) consumer experience through a digital interface. May include virtual reality, augmented, mixed reality or other immersive experiences.

BRS-114
Experiential Design - Environmental Design

Design of a single (1) physical space.

BRS-115
Experiential Design - Guerrilla Marketing / Stunt

A single (1) special event in a public spaces. May include flash mobs, special stunts, etc.

BRS-116
Experiential Design - Installations

A single (1) project featuring design of site-specific, temporary or permanent work. Installations may be immersive or interactive, informative, structural, etc.

BRS-117
Experiential Design - Live Event

A single (1) event intended to promote a brand. May include concerts, product launches, etc.

Brand-Side / In-House

Innovation

BRS-118
Innovation - Single or Series

A single (1) or series (2-10) of design that pushes creative and technical boundaries.

Brand-Side / In-House

Integrated

BRS-119
Integrated - Series

A series (2-10) that crosses multiple mediums and platforms.

Brand-Side / In-House

Interactive

BRS-120
Interactive - Data Visualization

A single (1) visual contextualization of information.

BRS-121
Interactive - Games

Design of a single (1) interactive program for one or more players.

BRS-122
Interactive - Online / Mobile Websites

Design of a single (1) desktop and mobile website.

BRS-123
Interactive - Social Media

A single (1) or series (2-10) of social media activations utilizing Instagram, Tik-Tok, Snapchat, X, Facebook or any other social media platform.

BRS-124
Interactive - UX / UI

User experience or interactive design for websites, apps or other digital mediums.

Brand-Side / In-House

Motion / Film Craft

BRS-125
Motion / Film Craft - Animation

A single (1) video or series (2-10) of videos displaying craft in the simulation of movement created by displaying sequential frames.

BRS-126
Motion / Film Craft - Direction

Overall creative visualization and realization of a single (1) video or video series (2-10).

BRS-127
Motion / Film Craft - Editing

Structure and timing of shots within a single (1) video or series (2-10) of videos.

BRS-128
Motion / Film Craft - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video or series (2-10) of videos.

BRS-129
Motion / Film Craft - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-10) of videos.

BRS-130
Motion / Film Craft - Visual Effects

Simulation of imagery within a single (1) video or series (2-10) of videos.

Brand-Side / In-House

Design for Good

DFG-108
Design for Good - Brand-Side / In-House

A single (1) ad or series (2-10) created by a brand's in-house creative team that encourages positive societal or political change.