Categories

Brand-Side / In-House

Brand-Side / In-House recognizes work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

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HELPFUL LINKS

Questions?: The ADC Team is happy to help! Please contact us at adcawards@oneclub.org.

Categories

Brand-Side / In-House

Art Direction

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Art Direction

A single asset or a campaign that express craft in overall visual communication.

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Brand-Side / In-House

Brand Identity Design

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Brand Identity Design

Brand identity utilizing digital, print, video and/or interactive assets.

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Brand-Side / In-House

Branded Content / Entertainment

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Branded Content / Entertainment

Brand integration into the content of a single or series of games. videos, websites, etc.

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Brand-Side / In-House

Copywriting

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Copywriting

Artistry in writing for a single ad or series of related advertising pieces.

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Brand-Side / In-House

Digital Product

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Digital Product

A single or series of digital experiences built to solve customer problems or enhance brand value.

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Brand-Side / In-House

Direct Marketing

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Direct Marketing

A single or series of targeted advertisements.

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Brand-Side / In-House

Events / Live Activations

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Events / Live Activations

A single event or series of related events intended to promote a brand. May include concerts, product launches, etc.

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Brand-Side / In-House

Guerrilla Marketing / Stunts

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Guerrilla Marketing / Stunts

A single event or series of special events in a public spaces. May include flash mobs, special stunts, etc.

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Brand-Side / In-House

Illustration

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Illustration

A single illustration or series of related illustrations created by a brand's in-house team to promote the brand.

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Brand-Side / In-House

Innovation

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Innovation

A single asset or campaign that pushes creative and technical boundaries.

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Brand-Side / In-House

Integrated Campaign

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Integrated Campaign

A campaign that crosses multiple mediums and platforms.

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Brand-Side / In-House

Packaging Design

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Packaging Design

Design of a single package or series of related packages intended to promote a brand.

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Brand-Side / In-House

Photography

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Photography

A single photograph or series of related photographs caputured by a brand's in-house team to promote the brand.

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Brand-Side / In-House

Physical Products / Collateral

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Physical Products / Collateral

Design of a single product or series of related products intended to promote a brand.

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Brand-Side / In-House

Posters / Out of Home

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Posters / Out of Home

A single ad or series of outdoor advertisements.

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Brand-Side / In-House

Spatial / Environmental Design

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Spatial / Environmental Design

Design of a single space or series of related physical environments.

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Brand-Side / In-House

UX / UI Design

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UX / UI Design

UX/UI for websites, apps or other digital mediums.

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Brand-Side / In-House

Video

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Video - Animation

A single video or series of videos displaying craft in the simulation of movement created by displaying sequential frames.

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Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single video or series of videos.

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Video - Direction

Overall creative visualization and realization of a single video or series of videos.

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Video - Editing

Structure and timing of shots within a single video or series of videos.

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Video - Long Form

A single or series of videos that are each 2 minutes or longer.

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Video - Short Form

A single or series of videos that are each 2 minutes or shorter.

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Video - Social / Creator Content

A single or series of videos created specifically for social channels.

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Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single video or series of videos.

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Video - Visual Effects

Simulation of imagery within a single video or series of videos.

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