CATEGORIES / REQUIREMENTS

Brand-Side / In-House

An array of creative talents from Brand-Side / In-House agencies and brands from both large and small companies will compete with one another and have their work judged by a jury of industry peers.

THE ADC 103RD ANNUAL AWARDS WILL OPEN FOR ENTRIES IN OCTOBER 2023.

ELIGIBILITY: January 1, 2023 - March 1, 2024

ARCHITECTURE / INTERIOR / ENVIRONMENTAL DESIGN ELIGIBILITY: January 1, 2022 - March 1, 2024

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging
Supporting Media: Secondary material and content that the jury may choose to review at their discretion
Reference Media: These images will be used for reference but will not be judged.

Brand-Side / In-House
Advertising

BRS-101: Advertising - Art Direction

Craft in a single (1) piece or series (2-10) of visual communications.

BRS-102: Advertising - Branded Content / Entertainment

Brand integration into the content of a single (1) or series (2-5) of games. videos, websites, etc.

BRS-103: Advertising - Craft in Writing

Artistry in writing for a single (1) piece or series (2-10) of related advertising pieces.

BRS-104: Advertising - Direct

A single (1) or series (2-10) of targeted advertisements.

BRS-105: Advertising - Out of Home

A single (1) or series (2-10) of outdoor advertisements.

BRS-106: Advertising - Promotional Materials

A single (1) or series (2-1) of physical advertising materials that are either flat or 3D

BRS-107: Advertising - Television / Film / Online Video

A single (1) or series (2-5) of videos.

Brand-Side / In-House
Brand / Communication Design

BRS-108: Brand / Communication Design - Branding

Communication of brand identity utilizing a series (2-10) of digital, print, video and/or interactive assets.

BRS-109: Brand / Communication Design - Posters

A single (1) or series (2-10) of promotions for a brand, product or event posted in a public place.

BRS-110: Brand / Communication Design - Promotional Materials

Design of a single (1) or series (2-10) of materials intended to promote a brand.

BRS-111: Brand / Communication Design - Packaging Design

Design of a single (1) or series (2-10) of packaging intended to promote a brand.

BRS-112: Brand / Communication Design - Product Design

Design of a single (1) or series (2-10) of products to be sold by a brand to customers.

Brand-Side / In-House
Experiential Design

BRS-113: Experiential Design - Consumer Experience

Design of a single (1) or series (2-10) of interactive experiences between a consumer and a brand.

BRS-114: Experiential Design - Digital Experiences

Design of a single (1) consumer experience through a digital interface. May include immersive, virtual reality, augmented, or mixed reality experiences.

BRS-115: Experiential Design - Environmental Design

Design of a single (1) physical space.

BRS-116: Experiential Design - Guerrilla Marketing / Stunt

A single (1) special event in a public spaces. May include flash mobs, special stunts, etc.

BRS-117: Experiential Design - Installations

A single (1) permanent or semi-permanent environment structure specific to the site.

BRS-118: Experiential Design - Live Event

A single (1) event intended to promote a brand. May include concerts, product launches, etc.

BRS-119: Experiential Design - Placemaking

A single (1) public installation or landmark which defines the space around it.

Brand-Side / In-House
Innovation

BRS-120: Innovation - Single or Series

A single (1) or series (2-10) of design that pushes creative and technical boundaries.

Brand-Side / In-House
Integrated

BRS-121: Integrated - Series

A series (2-10) that crosses multiple mediums and platforms.

Brand-Side / In-House
Interactive

BRS-122: Interactive - AR / VR

A single (1) app that uses AR, VR or MR as a primary feature.

BRS-123: Interactive - Data Visualization

A single (1) visual contextualization of information.

BRS-124: Interactive - E-Commerce

Design of a single (1) online platform utilized to facilitate any transaction.

BRS-125: Interactive - Games

Design of a single (1) interactive program for one or more players.

BRS-126: Interactive - Online / Mobile Websites

Design of a single (1) desktop and mobile website.

BRS-127: Interactive - Social Media

A single (1) or series (2-10) of social media activations utilizing Instagram, Tik-Tok, Snapchat, Twitter, Facebook or any other social media platform.

BRS-128: Interactive - UX / UI

User experience or interactive design for website(s), app(s) or other digital medium(s).

Brand-Side / In-House
Motion / Film Craft

BRS-129: Motion / Film Craft - Direction

Overall creative visualization and realization of a single (1) video or video series (2-5).

BRS-130: Motion / Filmcraft - Editing

Structure and timing of shots within a single (1) video or series (2-5) of videos.

BRS-131: Motion / Film Craft - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video or series (2-5) of videos.

BRS-132: Motion / Film Craft - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-5) of videos.

BRS-133: Motion / Film Craft - Visual Effects

Simulation of imagery within a single (1) video or series (2-5) of videos.

Brand-Side / In-House
Design for Good

DFG-106: Design for Good - Brand-Side / In-House

A single (1) ad or series (2-10) created by a brand's in-house creative team that encourages positive societal or political change.