Categories

Brand / Communication Design

The ADC Annual Awards has a century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and brand identities to posters and other promotional materials.

ELIGIBILITY

All entries must have been released, printed, published, or aired for the first time between January 1, 2024 – February 28, 2025 in any country.

BRAND / COMMUNICATION DESIGN TIERED ENTRY PRICING

*Please note that entries fees increase by $60 per entry after each deadline.

◊ Freelancers: $100.00 Single / $150.00 Series

◊ Company Size = 2-20 Employees: $200.00 Single / $250.00 Series

◊ Company Size = 21+ Employees: $350.00 Single / $400.00 Series

SUBMISSION REQUIREMENTS

◊ An entry title and project credits are required on all entries.

◊ A client name is required for all categories. If the work was created for your own company or brand, please enter your company name into the client field.

◊ A detailed project description including background & context, creative idea, insights & strategy, execution and results is required.

◊ Each category accepts specific media types. All categories require judging media and at least one reference image.

Judging Media: Required primary material and content that the jury will be judging. Please note that physical entries are encouraged in the print Brand / Communication Design categories.

Supporting Media: Optional Secondary content that the jury may choose to review at their discretion.

Reference Image: Required image that reflects the content of your entry. These images may be used by ADC for promotional purposes. The jury will see these images but they will not be judged.

PAST WINNING ENTRIES

Categories

Brand / Communication Design

Branding

BCD-101
Branding - Annual Report

Overall design in a single (1) physical or digital annual report.

BCD-102
Branding - Branding Systems / Identities - Digital

Communication of brand identity utilizing digital mediums. May include a series (2-10) of assets for web, mobile, or any other interactive platform.

BCD-103
Branding - Branding Systems / Identities - Integrated

Communication of brand identity utilizing multiple mediums. May include a series (2-10) of digital, print, video and/or interactive assets.

BCD-104
Branding - Branding Systems / Identities - Print

Communication of brand identity utilizing print mediums. May include a series (2-10) of posters, print ads, collateral or any other physical assets.

BCD-105
Branding - Branding Systems / Identities - Television / Film / Online Networks

Communication of brand identity utilizing moving image. May include a series (2-10) of television, film, streaming or online video assets.

BCD-106
Branding - Logos

A single (1) or series (2-10) of static or dynamic graphic images that identify a company or product while also communicating the brand.

BCD-107
Rebranding

A change to the corporate image for an established organization or company. May include a series (2-10) of digital, print, video and/or interactive assets.

Brand / Communication Design

Innovation

BCD-108
Innovation

A single (1) or series (2-10) that pushes creative boundaries in brand / communication design.

Brand / Communication Design

Posters

BCD-109
Posters - Billboard - Single

A single (1) large scale, outdoor billboard that is usually seen in cities or along major roadways.

BCD-110
Posters - Billboards - Series

A series (2-10) of large scale, outdoor billboards that are usually seen in cities or along major roadways.

BCD-111
Posters - Traditional - Single

A single (1) printed poster.

BCD-112
Posters - Traditional - Series

A series (2-10) of printed posters.

Brand / Communication Design

Promotional

BCD-113
Promotional - Apparel

Design of a single (1) or collection (2-10) of wearable products intended to promote a brand.

BCD-114
Promotional - Booklet / Brochure / Catalog / Press Promotional Kit

Overall design in a single (1) or series (2-10) of informative short publications.

BCD-115
Promotional - Calendar

A single (1) printed or manufactured promotional calendar.

BCD-116
Promotional - Digital Communications

A single (1) or series (2-10) of e-blasts, newsletters, bulletins, etc.

BCD-117
Promotional - Fashion Collaboration

Fashion collaborations that blend the visions of two or more designers, brands or artists. May include a single (1) piece or a collection (2-10) of pieces.

BCD-118
Promotional - Postage Stamps

A single (1) or series (2-10) of postage stamps designed for use by an organization or a brand.

BCD-119
Promotional - Self-Promotion

A single (1) or series (2-10) of assets designed to promote one's own business.

BCD-120
Promotional - Stationery / Invitations / Announcements

A single (1) or series (2-10) of print or digital cards or postage that can be sent out, specifically relating to the brand or organization.

BCD-121
Promotional - Wildcard

A single (1) or series (2-10) of unique promotional materials that live outside of the aforementioned categories.

Brand / Communication Design

Design for Good

DFG-106
Design for Good - Brand / Communication Design - Single

Brand design that encourages positive societal or political change. May include a single (1) logo, promotional asset, poster, etc.

DFG-107
Design for Good - Brand / Communication Design - Series

Brand design that encourages positive societal or political change. May include a branding system or a series (2-10) of promotional materials, posters, etc.