DISCIPLINE The various classifications of work under which entries may be submitted.
The ADC Annual Awards is divided into several disciplines (Advertising, Brand / Communication Design, Interactive, etc).
CATEGORY / SUBCATEGORY Divisions within a discipline, grouped by media type and other common characteristics. Multiple Subcategories may be listed within a Category.
NOTE: The term "Category" often includes the "Subcategory" information.
COMPANY TYPE The main function of your company. Options include Agency, Production Company, Design Firm, Digital Agency, Media Company, PR & Marketing.
PRIMARY CREDIT The company that led the project and will receive top billing. This is usually the agency of record. Additional companies may be listed at the top by adding them to the "Secondary Credit" section.
NOTE: The company added as "Primary" will be published under the "Agency" heading at the top of the online archives listing.
SECONDARY CREDIT A company that worked on the project and will receive top billing. The lead company should be added to the "Primary Credit" section.
NOTE: Companies added as "Secondary" will be published after the "Primary" under the "Agency" heading at the top of the online archives listing.
FULL CREDITS All companies and individual creatives that worked on the project should be added to the "Full Credits" section.
NOTE: These credits will be published in the online archives.
SINGLE A single piece of work that may or may not be part of a campaign.
SERIES Multiple pieces of work that are part of the same campaign. Specifics can vary between categories.
NOTE: Two pieces may be entered as a Series.
SINGLE OR SERIES Either a single piece of work or a series of multiple pieces of work. Specifics can vary between categories.
NOTE: Two pieces may be entered as a Series.
OPEN ENTRIES Entries that have been started in the system, but have not been submitted for judging are considered "Open." Open entries will not be eligible for judging until they have been closed by clicking the "proceed to payment" button during checkout.
CLOSED ENTRIES After clicking the "proceed to payment" button during checkout, entries are considered "Closed." Closed entries have been submitted for judging.
NOTE: "Closed Entries" may be referred to as "Completed Entries" in correspondence.
INVOICE / PAYMENT FORM This is a documentation of the financial summary of your entries. This will only include the entries you have "proceeded to payment" with during checkout.
ENTRY LIST This is an itemized list of the entries that were submitted together within a specific invoice.
FINALIST After the final judging, The ADC Annual Awards will be releasing a list of all of the Finalists. Each Finalist has won either a Cube or Merit award. The specific type of award will be publicly revealed at The ADC Annual Awards presentation.
NOTE: All Finalists are subject to verification of the authenticity of the work prior to being awarded.
FINALIST CONFIRMATIONS All Finalists will be notified of their award by email, at which time they will be required to confirm that all information related to their winning entries is complete and accurate. Finalist Confirmations must be submitted to ensure that the correct information is included in awards presentations and the online awards archive.
SUBMISSION MEDIA This refers to the material and content that the jury will be judging.
NOTE: See the list below for specific types of media that can be submitted.
JUDGING MEDIA This refers to the primary material and content that the jury will be judging.
NOTE: See the list below for specific types of media that can be submitted.
SUPPORTING MEDIA This refers to secondary material and content that the jury may choose to review at their discretion.
NOTE: See the list below for specific types of media that can be submitted.
MEDIA Media includes digital images, videos, audio files, URLs or PDFs submitted with entries.
NOTE: Reference Images are considered as Media, but not Submission Media, Supporting Media, or Judging Media.
AUDIO A file containing only audio with content as it was originally aired.
VIDEO Moving Image media submitted with an entry. Categories may accept a variety of videos including Case Studies, Content Videos, Cut-Downs/Trailers, Behind the Scenes Videos, or Demos.
BEHIND THE SCENES / MAKING OF VIDEO A video that provides background information on how a project was made. It should focus on the techniques and process of creating the work.
CASE STUDY VIDEO A video that provides an explanation of the project. It should focus on the IDEA of the project and the creative execution. These videos may also include cultural background, explanation, and results.
CONTENT VIDEO A video with content as it was originally aired. Content Videos contain no extraneous information and should not include background, explanation, or results.
CUT-DOWN VIDEO / TRAILER A video providing a summary of the content in a longer piece. Cut-downs and Trailers contain no extraneous information and should not include background, explanation, or results, but rather provide the viewer with a preview of what is contained in the longer piece.
NOTE: Categories that accept Cut-Downs or Trailers will also accept a URL to the Full-Length piece.
DEMO VIDEO A video showcasing or demonstrating a product. This includes unboxing, products in use, screen records of digital sites or apps, and other presentations of digital or physical work.
IMAGE Still or static graphics submitted with an entry. Categories may accept a variety of images including Artwork Images, Installation Images, Project Boards, or In-Situ Images.
NOTE: Animated graphics should be submitted as Video or Animated Gifs.
ARTWORK IMAGE An image with content as it was originally placed. Artwork Images contain no extraneous information and should not include background, explanation, or results.
INSTALLATION IMAGE These images show the work as it was placed and the surrounding environment. Also referred to as "in situ". i.e. An image of a poster installed in a bus shelter, or a billboard on the side of a highway.
PROJECT BOARD A composite of multiple images and information that provides an explanation of the project. It should focus on the IDEA of the project and the creative execution. These composites may also include cultural background, explanation, and results.
NOTE: All information should be large enough to be seen from a distance when projected or on a small monitor.
REFERENCE IMAGES All entries require high res digital images. These images will be used for reference but will not be judged. An example of reference media would be a picture or perhaps a screenshot of the work or even the image itself that you used and submitted for judging. Reference images are used for administrative purposes only. NOTE: Specific audio submission options do not require images, but they may be submitted with your entry.
ANIMATED GIF Animated graphics, usually short in length, illustrating dynamic or moving graphics.
NOTE: Gif files should only be submitted if animated. Still or static graphics should be submitted as jpeg or png files.
PDF Digital multi-page content containing images, graphics, and copy.
NOTE: Categories in Public Relations accept PDFs containing only copy.
PUBLICATION PDF A digital format of a physical mutli-page publication. This includes submissions for booklets, brochures, books, magazines, and other publications.
NOTE: Publication PDFs may also be submitted for digital publications.
URL TO WEBSITE The web address of an active site submitted for judging with an entry.
NOTE: Landing pages to case study information are accepted.
URL TO FULL LENGTH PIECE The web address of the full version of a long form video hosted online.
NOTE: URLs to Full Length Pieces should go directly to the hosted video.
SUPPORTING APP DOWNLOAD LINK A URL that directly links to downloading a mobile application.
NOTE: Specific categories may accept an app download link as Supporting Media for an entry, but judges are not required to install the product for judging.
VERTICAL MARKET The specific industry to which your promoted product or service relates. When entering your work, you may select from the Vertical Market options listed below.
CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS Includes any fast-moving edible items sold in stores; foods that get used up and have to be replaced frequently
CONSUMER PRODUCTS
CONSUMER SERVICES Includes services that do not involve the production of tangible goods (i.e., landscaping, moving, consulting, storage, couriers)
DURABLE CONSUMER GOODS / HOME APPLIANCES Consumer products that do not have to be purchased frequently that are made to last for an extended period of time (typically more than three years)
ENTERTAINMENT / MUSIC / FILM / TELEVISION
FASHION / CLOTHING / FOOTWEAR / ACCESSORIES
GAMBLING / LOTTERY
GAMING - DIGITAL / CONSOLE / ONLINE / MOBILE
HEALTH / WELLNESS / PHARMACEUTICALS Includes medication and preventive care, medical facilities, etc.
Work created for not-for-profit organizations should be entered in the Non-Profit vertical
HOUSEHOLD GOODS / CLEANING PRODUCTS Goods and products used to maintain a household (i.e., paint, gardening supplies, kitchen utensils)
INTERNAL & CORPORATE COMMUNICATIONS
NON-PROFIT ORGANIZATIONS / CHARITIES / EDUCATION / GOVERNMENT
PET PRODUCTS & SERVICES
PUBLICATIONS & MEDIA / BOOKS / NEWS
REAL ESTATE
RESTAURANTS / FAST FOOD OUTLETS
RETAIL Any store that sells products to the public other than restaurants
SELF-PROMOTION
SPORTS / FITNESS / SPORTS APPAREL
TECHNOLOGY HARDWARE - ELECTRONICS / COMPUTERS / BUSINESS EQUIPMENT / MOBILE PHONES
TECHNOLOGY SOFTWARE - INTERNET / TELECOMMUNICATIONS / SOFTWARE & APPS
