Categories

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.

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Questions?: The ADC Team is happy to help! Please contact us at adcawards@oneclub.org.

Categories

Advertising

Art Direction

ADV-101
Art Direction - Digital

An asset or campaign that expresses craft in visual communication executed through interactive or mobile platforms.

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ADV-102
Art Direction - Direct

An asset or campaign distributed directly to consumers that expresses craft in visual communication.

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ADV-103
Art Direction - Motion

A single video or series of videos that express craft in visual communication.

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ADV-104
Art Direction - Poster Advertising

A single poster or series of posters that express craft in overall visual communication.

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ADV-105
Art Direction - Press / Print Advertising

A single ad or series of press or print ads that express craft in visual communication.

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Advertising

Branded Content / Entertainment

ADV-106
Branded Content / Entertainment - Games

Brand integration into the content of a single game or series of games.

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ADV-107
Branded Content / Entertainment - Short-Form Video

Brand integration into the content of a single video or series of videos that are 2 minutes or shorter.

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ADV-108
Branded Content / Entertainment - Long-Form Video

Brand integration into the content of a single video or series of videos that are 2 minutes or longer.

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Advertising

Craft in Video

ADV-109
Craft in Video - Animation

Simulation of movement created by displaying sequential frames within a single video or series of videos.

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ADV-110
Craft in Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single video or series of videos.

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ADV-111
Craft in Video - Direction

Overall creative visualization and realization of a single video or series of videos.

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ADV-112
Craft in Video - Editing

Structure and timing of shots within a a single video or series of videos.

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ADV-113
Craft in Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single video or series of videos.

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ADV-114
Craft in Video - Special Effects

Simulation of imagery within a single video or series of videos.

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Advertising

Craft in Writing

ADV-115
Craft in Writing - Direct

Artistry in writing for a single targeted advertisement or series of targeted advertisements.

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ADV-116
Craft in Writing - Film / Video

Artistry in writing for a single video or series of videos.

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ADV-117
Craft in Writing - Online / Social

Artistry in writing for a single asset or campaign distributed online or through social media.

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ADV-118
Craft in Writing - Outdoor

Artistry in writing for a single ad or series of out of home advertisements.

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ADV-119
Craft in Writing - Press

Artistry in writing for a single ad or series of press advertisements.

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Advertising

Direct

ADV-120
Direct - Digital / Social

A single asset or campaign distributed directly to a targeted audience through a social and / or digital platform.

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ADV-121
Direct - Collateral / Products

A single asset or campaign distributed directly to a targeted audience through physical items.

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ADV-122
Direct - Experience

A single experience or series of events, stunts or experiences intended to promote to a targeted audience.

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ADV-123
Direct - Print

A single print element or series of print elements distributed directly to a targeted audience.

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ADV-124
Direct - Video

A single video or series of videos intended for a targeted audience.

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ADV-125
Direct - Wildcard

A single asset or campaign distributed directly to a targeted audience via alternative means.

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Advertising

Innovation

ADV-126
Innovation - Branded Content / Entertainment

A single piece of content or series of branded content that push creative boundaries.

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ADV-127
Innovation - Direct

A direct advertising asset or campaign that pushes creative boundaries.

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ADV-128
Innovation - Out of Home

Out of home advertising asset or campaign that pushes creative boundaries.

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ADV-129
Innovation - Press

Press advertising asset or campaign that pushes creative boundaries.

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ADV-130
Innovation - Promotional Materials

Promotional material asset or campaign that pushes creative boundaries.

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ADV-131
Innovation - Television / Film / Online Video

A single video or series of videos distrubuted through television, film or online that push creative boundaries.

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Advertising

Integrated

ADV-132
Integrated - Traditional

An integrated campaign evaluated primarily on its traditional media execution, supported by additional channels.

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Advertising

Out of Home

ADV-133
Out of Home - Point of Purchase

A single asset or series of promotional materials placed at the point-of-sale. May include posters, signage, displays, etc.

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ADV-134
Out of Home - Poster

A single poster or series of posters intended to promote a service or product.

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ADV-135
Out of Home - Billboard

A single or series of printed or digital billboards.

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ADV-136
Out of Home - Transit

A single or series of ads that appear on or around any mode of public transportation.

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Advertising

Press

ADV-137
Press - Magazine

A single or series of advertisements distributed within a trade or consumer magazines.

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ADV-138
Press - Newspaper

A single or series of advertisements distributed within a trade or consumer newspaper.

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Advertising

Promotional Materials

ADV-139
Promotional Materials

A single or series of 3-D, physical pieces of advertising.

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Advertising

Storytelling

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Storytelling - Drama

Creative storytelling in a single or series of advertisements intended to explore emotions and experiences.

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ADV-141
Storytelling - Humor

Creative storytelling in a single or series of advertisements intended to make audiences laugh.

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Advertising

Video

ADV-142
Video - Television / Film

A single video or series of videos distributed through televesion or film.

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ADV-143
Video - Online

A single video or series of videos distributed online.

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ADV-144
Video - Low Budget

A single video or series of videos that utilized a production budget of under $100,000 USD per video. NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.

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