CATEGORIES / REQUIREMENTS

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.

ELIGIBILITY: January 1, 2022 - March 3, 2023

ARCHITECTURE / INTERIOR / ENVIRONMENTAL DESIGN ELIGIBILITY: January 1, 2021 - March 3, 2023

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging
Supporting Media: Secondary material and content that the jury may choose to review at their discretion
Reference Media: These images will be used for reference but will not be judged.

Advertising
Art Direction - Digital / Motion

ADV-101: Art Direction - Digital / Motion - Digital

A single (1) campaign that expresses craft in visual communication executed through interactive or mobile platforms.

ADV-102: Art Direction - Digital / Motion - Motion

A single (1) or series (2-5) of online or broadcast video(s) which express craft in visual communication.

Advertising
Art Direction - Direct

ADV-103: Art Direction - Direct - Single

A single (1) advertisement distributed directly to consumers that expresses craft in visual communication.

ADV-104: Art Direction - Direct - Series

A campaign (2-10 assets) distributed directly to consumers that express craft in visual communication.

Advertising
Art Direction - Press / Poster

ADV-105: Art Direction - Press / Poster - Poster Advertising - Single

A single (1) poster that expresses craft in overall visual communication.

ADV-106: Art Direction - Press / Poster - Poster Advertising - Series

A series (2-10) of posters that express craft in overall visual communication.

ADV-107: Art Direction - Press / Poster - Press / Print Advertising - Single

A single (1) press or print ad that expresses craft in visual communication.

ADV-108: Art Direction - Press / Poster - Press / Print Advertising - Series

A series (2-10) of press or print ads that expres craft in visual communication.

Advertising
Branded Content / Entertainment - Games

ADV-109: Branded Content / Entertainment - Games

Brand integration into the content of a single (1) game.

Advertising
Branded Content / Entertainment - Online Video

ADV-110: Branded Content / Entertainment - Online Video - Long Form

Brand integration into the content of a single (1) web commercial that is 5 minutes or longer.

ADV-111: Branded Content / Entertainment - Online Video - Short Form

Brand integration into the content of a single (1) web commercial that is 5 minutes or shorter.

Advertising
Branded Content / Entertainment - TV / Film

ADV-112: Branded Content / Entertainment - TV / Film

Brand integration into a single (1) piece of content or a series (2-10) of content aired on television or streaming platform.

Advertising
Branded Content / Entertainment - Episodic

ADV-113: Branded Content / Entertainment - Episodic - Web Series

Brand integration into content executed through a series (2-5) of connected installments.

Advertising
Craft in Video

ADV-114: Craft in Video - Animation - Single

Simulation of movement created by displaying sequential frames within a single (1) video.

ADV-115: Craft in Video - Animation - Series

Simulation of movement created by displaying sequential frames within a series (2-5) of videos.

ADV-116: Craft in Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video.

ADV-117: Craft in Video - Direction - Single

Overall creative visualization and realization of a single (1) video.

ADV-118: Craft in Video - Direction - Series

Overall creative visualization and realization of a series (2-5) of videos.

ADV-119: Craft in Video - Editing

Structure and timing of shots within a single (1) video or series (2-5) of videos.

ADV-120: Craft in Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-5) of videos.

ADV-121: Craft in Video - Special Effects

Simulation of imagery within a single (1) video or series (2-5) of videos.

ADV-122: Craft in Video - Title Design

Design of identity and credits for single (1) television, film, streaming or online broadcast.

Advertising
Craft in Writing

ADV-123: Craft in Writing - Direct

Artistry in writing for a single (1) targeted advertisement or series (2-10) of targeted advertisements.

ADV-124: Craft in Writing - TV / Film / Video

Artistry in writing for a single (1) video or series (2-5) of videos.

ADV-125: Craft in Writing - Online / Social

Artistry in writing for single (1) online or social media project.

ADV-126: Craft in Writing - Outdoor

Artistry in writing for a single (1) or series (2-10) of out of home advertisements.

ADV-127: Craft in Writing - Press

Artistry in writing for a single (1) or series (2-10) of press advertisements.

Advertising
Direct

ADV-128: Direct - Digital - Single

A single (1) advertisement utilizing an interactive platform distributed directly to consumers.

ADV-129: Direct - Digital - Series

Targeted advertising series (2-10) utilizing an interactive platform.

ADV-130: Direct - Mail

A single (1) advertisement or campaign (2-10 assets) distributed directly to consumers via physical or digital mail.

ADV-131: Direct - Wildcard

A single (1) advertisement or campaign (2-10 assets) distributed directly to consumers via alternative means.

Advertising
Innovation

ADV-132: Innovation - Branded Content / Entertainment

A single (1) or series (2-5) of branded content that pushes creative boundaries.

ADV-133: Innovation - Direct

A single (1) or series (2-10) of direct advertising that pushes creative boundaries.

ADV-134: Innovation - Out of Home

A single (1) or series (2-10) of out of home advertising that pushes creative boundaries.

ADV-135: Innovation - Press

A single (1) or series (2-10) of press advertising that pushes creative boundaries.

ADV-136: Innovation - Promotional Materials

A single (1) or series (2-10) of promotional materials that push creative boundaries.

ADV-137: Innovation - Television / Film / Online Video

A single (1) or series (2-10) of television, film or online video content that pushes creative boundaries.

Advertising
Integrated

ADV-138: Integrated - Digital

An integrated series (2-10) led by interactive and digital supported by traditional media.

ADV-139: Integrated - Traditional

An integrated series (2-10) judged firstly on traditional media with support by other media types.

Advertising
Out of Home

ADV-140: Out of Home - Point of Purchase

A single (1) or series (2-10) of promotional materials placed at the point-of-sale. May include posters, signage, displays, etc.

ADV-141: Out of Home - Poster - Single

A single (1) branded poster intended to promote a service or product.

ADV-142: Out of Home - Poster - Series

A series (2-10) of branded posters intended to promote a service or product.

ADV-143: Out of Home - Print / Electronic Billboard - Single

A single (1) printed or digital billboard.

ADV-144: Out of Home - Print / Electronic Billboard - Series

A series (2-10) of printed or digital billboards.

ADV-145: Out of Home - Transit - Single

A single (1) ad that appears in or around any mode of public transportation.

ADV-146: Out of Home - Transit - Series

A series (2-10) of ads that appear in or around any mode of public transportation.

Advertising
Press

ADV-147: Press - Magazine - Single

A single (1) advertisement distributed within a trade or consumer magazine.

ADV-148: Press - Magazine - Series

An advertising series (2-10) distributed within a trade or consumer magazine.

ADV-149: Press - Newspaper - Single

A single (1) advertisement distributed within a trade or consumer newspaper.

ADV-150: Press - Newspaper - Series

An advertising series (2-10) distributed within a trade or consumer magazine.

Advertising
Promotional Materials

ADV-151: Promotional Materials - Dimensional

A single (1) or series (2-10) of 3-D, physical pieces of advertising.

ADV-152: Promotional Materials - Flat

A single (1) or series (2-10) of 2-D, physical pieces of advertising.

ADV-153: Promotional Materials - Point of Purchase Display

A single (1) or series (2-10) of displays and/or installations at point of sale.

Advertising
Television / Film / Online Video

ADV-154: Television / Film / Online Video - Movie Trailer

A single (1) preview of a film.

ADV-155: Television / Film / Online Video - Film - Single

A single (1) video screened in movie theaters or through streaming services.

ADV-156: Television / Film / Online Video - Film - Series

A series (2-5) of video screened in movie theaters or through streaming services.

ADV-157: Television / Film / Online Video - Online - Single

A single (1) video distributed online.

ADV-158: Television / Film / Online Video - Online - Series

A series (2-5) of videos distributed online.

ADV-159: Television / Film / Online Video - Low Budget

A single (1) or series (2-5) of videos produced for under USD$100,000.

ADV-160: Television / Film / Online Video - Television - Single

A single (1) video aired on a cable or broadcast network.

ADV-161: Television / Film / Online Video - Television - Series

A series (2-5) of videos aired on a cable or broadcast network.

Advertising
Design for Good

DFG-101: Design for Good - Advertising - Single

A single ad (1) that encourages positive societal or political change. Includes video, out of home, press, direct advertising, etc.

DFG-102: Design for Good - Advertising - Series

An advertising series (2-10) that encourages positive societal or political change. Includes video, out of home, press, direct advertising, etc.