ADC Annual Awards

CATEGORIES / REQUIREMENTS


Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.
   

ELIGIBILITY
All entries must have been released, printed, published, or aired for the first time between January 1, 2023 - March 1, 2024 in any country.

 ADVERTISING TIERED ENTRY PRICING
◊ Freelancers: $100.00 Single / $150.00 Series
◊ Company Size = 2-50 Employees: $300.00 Single / $450.00 Series
◊ Company Size = 51+ Employees: $500.00 Single / $650.00 Series

SUBMISSION REQUIREMENTS
◊ An entry title and project credits are required on all entries.
◊ A client name is required for all categories. If the work was created for your own company or brand, please enter your company name into the client field.
◊ A detailed project description of 300 words or less is not required, but is highly recommended.
◊ Each category accepts specific media types. All categories require judging media and at least one reference image.
 Judging Media: Required primary material and content that the jury will be judging.
 Supporting Media: Optional Secondary content that the jury may choose to review at their discretion.
 Reference Image: Required image that reflects the content of your entry. These images may be used by ADC for promotional purposes. The jury will see these images but they will not be judged.

PAST WINNING ENTRIES

                                    


categories

Advertising
Art Direction

ADV-101: Art Direction - Digital

A single (1) campaign that expresses craft in visual communication executed through interactive or mobile platforms.
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ADV-102: Art Direction - Direct - Single

A single (1) advertisement distributed directly to consumers that expresses craft in visual communication.
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ADV-103: Art Direction - Direct - Series

A campaign (2-10 assets) distributed directly to consumers that express craft in visual communication.
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ADV-104: Art Direction - Motion

A single (1) or series (2-10) of online or broadcast video(s) that express craft in visual communication.
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ADV-105: Art Direction - Poster Advertising - Single

A single (1) poster that expresses craft in overall visual communication.
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ADV-106: Art Direction - Poster Advertising - Series

A series (2-10) of posters that express craft in overall visual communication.
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ADV-107: Art Direction - Press / Print Advertising - Single

A single (1) press or print ad that expresses craft in visual communication.
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ADV-108: Art Direction - Press / Print Advertising - Series

A series (2-10) of press or print ads that express craft in visual communication.
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Advertising
Branded Content / Entertainment

ADV-109: Branded Content / Entertainment - Games

Brand integration into the content of a single (1) game.
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ADV-110: Branded Content / Entertainment - Online Video - Long Form

Brand integration into the content of a single (1) or series (2-10) of web commercials that are 5 minutes or longer.
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ADV-111: Branded Content / Entertainment - Online Video - Short Form

Brand integration into the content of a single (1) or series (2-10) of web commercials that are 5 minutes or shorter.
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ADV-112: Branded Content / Entertainment - TV / Film

Brand integration into a single (1) piece of content or a series (2-10) of content aired on television or streaming platform.
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ADV-113: Branded Content / Entertainment - Episodic Web Series

Brand integration into content executed through a series (2-10) of connected installments.
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Advertising
Craft in Video

ADV-114: Craft in Video - Animation - Single

Simulation of movement created by displaying sequential frames within a single (1) video.
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ADV-115: Craft in Video - Animation - Series

Simulation of movement created by displaying sequential frames within a series (2-10) of videos.
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ADV-116: Craft in Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video or series (2-10) of videos.
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ADV-117: Craft in Video - Direction - Single

Overall creative visualization and realization of a single (1) video.
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ADV-118: Craft in Video - Direction - Series

Overall creative visualization and realization of a series (2-10) of videos.
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ADV-119: Craft in Video - Editing

Structure and timing of shots within a single (1) video or series (2-10) of videos.
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ADV-120: Craft in Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-10) of videos.
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ADV-121: Craft in Video - Special Effects

Simulation of imagery within a single (1) video or series (2-10) of videos.
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ADV-122: Craft in Video - Title Design

Design of identity and credits for single (1) television, film, streaming or online broadcast.
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Advertising
Craft in Writing

ADV-123: Craft in Writing - Direct

Artistry in writing for a single (1) targeted advertisement or series (2-10) of targeted advertisements.
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ADV-124: Craft in Writing - TV / Film / Video

Artistry in writing for a single (1) video or series (2-10) of videos.
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ADV-125: Craft in Writing - Online / Social

Artistry in writing for single (1) online or social media project.
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ADV-126: Craft in Writing - Outdoor

Artistry in writing for a single (1) or series (2-10) of out of home advertisements.
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ADV-127: Craft in Writing - Press

Artistry in writing for a single (1) or series (2-10) of press advertisements.
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Advertising
Direct

ADV-128: Direct - Digital - Single

A single (1) advertisement utilizing an interactive platform distributed directly to consumers.
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ADV-129: Direct - Digital - Series

Targeted advertising series (2-10) utilizing an interactive platform.
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ADV-130: Direct - Mail

A single (1) advertisement or campaign (2-10 assets) distributed directly to consumers via physical or digital mail.
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ADV-131: Direct - Wildcard

A single (1) advertisement or campaign (2-10 assets) distributed directly to consumers via alternative means.
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Advertising
Innovation

ADV-132: Innovation - Branded Content / Entertainment

A single (1) or series (2-10) of branded content that pushes creative boundaries.
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ADV-133: Innovation - Direct

A single (1) or series (2-10) of direct advertising that pushes creative boundaries.
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ADV-134: Innovation - Out of Home

A single (1) or series (2-10) of out of home advertising that pushes creative boundaries.
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ADV-135: Innovation - Press

A single (1) or series (2-10) of press advertising that pushes creative boundaries.
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ADV-136: Innovation - Promotional Materials

A single (1) or series (2-10) of promotional materials that push creative boundaries.
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ADV-137: Innovation - Television / Film / Online Video

A single (1) or series (2-10) of television, film or online video content that pushes creative boundaries.
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Advertising
Integrated

ADV-138: Integrated - Traditional

An integrated series (2-10) judged firstly on traditional media with support by other media types.
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Advertising
Out of Home

ADV-139: Out of Home - Point of Purchase

A single (1) or series (2-10) of promotional materials placed at the point-of-sale. May include posters, signage, displays, etc.
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ADV-140: Out of Home - Poster - Single

A single (1) branded poster intended to promote a service or product.
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ADV-141: Out of Home - Poster - Series

A series (2-10) of branded posters intended to promote a service or product.
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ADV-142: Out of Home - Print / Electronic Billboard - Single

A single (1) printed or digital billboard.
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ADV-143: Out of Home - Print / Electronic Billboard - Series

A series (2-10) of printed or digital billboards.
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ADV-144: Out of Home - Transit - Single

A single (1) ad that appears in or around any mode of public transportation.
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ADV-145: Out of Home - Transit - Series

A series (2-10) of ads that appear in or around any mode of public transportation.
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Advertising
Press

ADV-146: Press - Magazine - Single

A single (1) advertisement distributed within a trade or consumer magazine.
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ADV-147: Press - Magazine - Series

An advertising series (2-10) distributed within a trade or consumer magazine.
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ADV-148: Press - Newspaper - Single

A single (1) advertisement distributed within a trade or consumer newspaper.
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ADV-149: Press - Newspaper - Series

An advertising series (2-10) distributed within a trade or consumer magazine.
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Advertising
Promotional Materials

ADV-150: Promotional Materials - Dimensional

A single (1) or series (2-10) of 3-D, physical pieces of advertising.
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ADV-151: Promotional Materials - Flat

A single (1) or series (2-10) of 2-D, physical pieces of advertising.
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ADV-152: Promotional Materials - Point of Purchase Display

A single (1) or series (2-10) of displays and/or installations at point of sale.
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Advertising
Storytelling

ADV-153: Storytelling - Drama

Creative storytelling in a single (1) or series (2-10) of advertisements intended to explore emotions and experiences.
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ADV-154: Storytelling - Humor

Creative storytelling in a single (1) or series (2-10) of advertisements intended to make audiences laugh.
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Advertising
Television / Film / Online Video

ADV-155: Television / Film / Online Video - Movie Trailer

A single (1) preview of a film.
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ADV-156: Television / Film / Online Video - Film - Single

A single (1) video screened in movie theaters or through streaming services.
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ADV-157: Television / Film / Online Video - Film - Series

A series (2-10) of video screened in movie theaters or through streaming services.
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ADV-158: Television / Film / Online Video - Online - Single

A single (1) video distributed online.
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ADV-159: Television / Film / Online Video - Online - Series

A series (2-10) of videos distributed online.
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ADV-160: Television / Film / Online Video - Low Budget

A single (1) or series (2-10) of videos that utilized a production budget of under $100,000 USD per video. NOTE: Entries must provide the production budget (in USD) and an explanation of how it was applied.
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ADV-161: Television / Film / Online Video - Television - Single

A single (1) video aired on a cable or broadcast network.
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ADV-162: Television / Film / Online Video - Television - Series

A series (2-10) of videos aired on a cable or broadcast network.
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