CATEGORIES / REQUIREMENTS

Advertising

When the ADC Annual Awards was first introduced in 1921, its advertising submissions were limited to magazine ads and posters. Fast-forward a century, and this discipline covers an ever-growing variety of mediums, from online video and branded entertainment to direct mail pieces and electronic billboards. But don't worry, there's still room for those magazine ads and posters.

THE ADC 103RD ANNUAL AWARDS WILL OPEN FOR ENTRIES IN OCTOBER 2023.

ELIGIBILITY: January 1, 2023 - March 1, 2024

ARCHITECTURE / INTERIOR / ENVIRONMENTAL DESIGN ELIGIBILITY: January 1, 2022 - March 1, 2024

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging
Supporting Media: Secondary material and content that the jury may choose to review at their discretion
Reference Media: These images will be used for reference but will not be judged.

Advertising
Art Direction - Digital / Motion

ADV-101: Art Direction - Digital / Motion - Digital

A single (1) campaign that expresses craft in visual communication executed through interactive or mobile platforms.

ADV-102: Art Direction - Digital / Motion - Motion

A single (1) or series (2-5) of online or broadcast video(s) which express craft in visual communication.

Advertising
Art Direction - Direct

ADV-103: Art Direction - Direct - Single

A single (1) advertisement distributed directly to consumers that expresses craft in visual communication.

ADV-104: Art Direction - Direct - Series

A campaign (2-10 assets) distributed directly to consumers that express craft in visual communication.

Advertising
Art Direction - Press / Poster

ADV-105: Art Direction - Press / Poster - Poster Advertising - Single

A single (1) poster that expresses craft in overall visual communication.

ADV-106: Art Direction - Press / Poster - Poster Advertising - Series

A series (2-10) of posters that express craft in overall visual communication.

ADV-107: Art Direction - Press / Poster - Press / Print Advertising - Single

A single (1) press or print ad that expresses craft in visual communication.

ADV-108: Art Direction - Press / Poster - Press / Print Advertising - Series

A series (2-10) of press or print ads that expres craft in visual communication.

Advertising
Branded Content / Entertainment - Games

ADV-109: Branded Content / Entertainment - Games

Brand integration into the content of a single (1) game.

Advertising
Branded Content / Entertainment - Online Video

ADV-110: Branded Content / Entertainment - Online Video - Long Form

Brand integration into the content of a single (1) web commercial that is 5 minutes or longer.

ADV-111: Branded Content / Entertainment - Online Video - Short Form

Brand integration into the content of a single (1) web commercial that is 5 minutes or shorter.

Advertising
Branded Content / Entertainment - TV / Film

ADV-112: Branded Content / Entertainment - TV / Film

Brand integration into a single (1) piece of content or a series (2-10) of content aired on television or streaming platform.

Advertising
Branded Content / Entertainment - Episodic

ADV-113: Branded Content / Entertainment - Episodic - Web Series

Brand integration into content executed through a series (2-5) of connected installments.

Advertising
Craft in Video

ADV-114: Craft in Video - Animation - Single

Simulation of movement created by displaying sequential frames within a single (1) video.

ADV-115: Craft in Video - Animation - Series

Simulation of movement created by displaying sequential frames within a series (2-5) of videos.

ADV-116: Craft in Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single (1) video.

ADV-117: Craft in Video - Direction - Single

Overall creative visualization and realization of a single (1) video.

ADV-118: Craft in Video - Direction - Series

Overall creative visualization and realization of a series (2-5) of videos.

ADV-119: Craft in Video - Editing

Structure and timing of shots within a single (1) video or series (2-5) of videos.

ADV-120: Craft in Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single (1) video or series (2-5) of videos.

ADV-121: Craft in Video - Special Effects

Simulation of imagery within a single (1) video or series (2-5) of videos.

ADV-122: Craft in Video - Title Design

Design of identity and credits for single (1) television, film, streaming or online broadcast.

Advertising
Craft in Writing

ADV-123: Craft in Writing - Direct

Artistry in writing for a single (1) targeted advertisement or series (2-10) of targeted advertisements.

ADV-124: Craft in Writing - TV / Film / Video

Artistry in writing for a single (1) video or series (2-5) of videos.

ADV-125: Craft in Writing - Online / Social

Artistry in writing for single (1) online or social media project.

ADV-126: Craft in Writing - Outdoor

Artistry in writing for a single (1) or series (2-10) of out of home advertisements.

ADV-127: Craft in Writing - Press

Artistry in writing for a single (1) or series (2-10) of press advertisements.

Advertising
Direct

ADV-128: Direct - Digital - Single

A single (1) advertisement utilizing an interactive platform distributed directly to consumers.

ADV-129: Direct - Digital - Series

Targeted advertising series (2-10) utilizing an interactive platform.

ADV-130: Direct - Mail

A single (1) advertisement or campaign (2-10 assets) distributed directly to consumers via physical or digital mail.

ADV-131: Direct - Wildcard

A single (1) advertisement or campaign (2-10 assets) distributed directly to consumers via alternative means.

Advertising
Innovation

ADV-132: Innovation - Branded Content / Entertainment

A single (1) or series (2-5) of branded content that pushes creative boundaries.

ADV-133: Innovation - Direct

A single (1) or series (2-10) of direct advertising that pushes creative boundaries.

ADV-134: Innovation - Out of Home

A single (1) or series (2-10) of out of home advertising that pushes creative boundaries.

ADV-135: Innovation - Press

A single (1) or series (2-10) of press advertising that pushes creative boundaries.

ADV-136: Innovation - Promotional Materials

A single (1) or series (2-10) of promotional materials that push creative boundaries.

ADV-137: Innovation - Television / Film / Online Video

A single (1) or series (2-10) of television, film or online video content that pushes creative boundaries.

Advertising
Integrated

ADV-138: Integrated - Digital

An integrated series (2-10) led by interactive and digital supported by traditional media.

ADV-139: Integrated - Traditional

An integrated series (2-10) judged firstly on traditional media with support by other media types.

Advertising
Out of Home

ADV-140: Out of Home - Point of Purchase

A single (1) or series (2-10) of promotional materials placed at the point-of-sale. May include posters, signage, displays, etc.

ADV-141: Out of Home - Poster - Single

A single (1) branded poster intended to promote a service or product.

ADV-142: Out of Home - Poster - Series

A series (2-10) of branded posters intended to promote a service or product.

ADV-143: Out of Home - Print / Electronic Billboard - Single

A single (1) printed or digital billboard.

ADV-144: Out of Home - Print / Electronic Billboard - Series

A series (2-10) of printed or digital billboards.

ADV-145: Out of Home - Transit - Single

A single (1) ad that appears in or around any mode of public transportation.

ADV-146: Out of Home - Transit - Series

A series (2-10) of ads that appear in or around any mode of public transportation.

Advertising
Press

ADV-147: Press - Magazine - Single

A single (1) advertisement distributed within a trade or consumer magazine.

ADV-148: Press - Magazine - Series

An advertising series (2-10) distributed within a trade or consumer magazine.

ADV-149: Press - Newspaper - Single

A single (1) advertisement distributed within a trade or consumer newspaper.

ADV-150: Press - Newspaper - Series

An advertising series (2-10) distributed within a trade or consumer magazine.

Advertising
Promotional Materials

ADV-151: Promotional Materials - Dimensional

A single (1) or series (2-10) of 3-D, physical pieces of advertising.

ADV-152: Promotional Materials - Flat

A single (1) or series (2-10) of 2-D, physical pieces of advertising.

ADV-153: Promotional Materials - Point of Purchase Display

A single (1) or series (2-10) of displays and/or installations at point of sale.

Advertising
Television / Film / Online Video

ADV-154: Television / Film / Online Video - Movie Trailer

A single (1) preview of a film.

ADV-155: Television / Film / Online Video - Film - Single

A single (1) video screened in movie theaters or through streaming services.

ADV-156: Television / Film / Online Video - Film - Series

A series (2-5) of video screened in movie theaters or through streaming services.

ADV-157: Television / Film / Online Video - Online - Single

A single (1) video distributed online.

ADV-158: Television / Film / Online Video - Online - Series

A series (2-5) of videos distributed online.

ADV-159: Television / Film / Online Video - Low Budget

A single (1) or series (2-5) of videos produced for under USD$100,000.

ADV-160: Television / Film / Online Video - Television - Single

A single (1) video aired on a cable or broadcast network.

ADV-161: Television / Film / Online Video - Television - Series

A series (2-5) of videos aired on a cable or broadcast network.

Advertising
Design for Good

DFG-101: Design for Good - Advertising - Single

A single ad (1) that encourages positive societal or political change. Includes video, out of home, press, direct advertising, etc.

DFG-102: Design for Good - Advertising - Series

An advertising series (2-10) that encourages positive societal or political change. Includes video, out of home, press, direct advertising, etc.