Categories

Gaming

This discipline highlights the art and craft of motion graphics, animation and visual effects of video game design, as well as craftsmanship in game marketing.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.

ELIGIBILITY

All entries must have been released, printed, published, or aired for the first time between January 1, 2024 – February 28, 2025 in any country.

GAMING TIERED ENTRY PRICING

◊ Freelancers: $100.00

◊ Company Size = 2-50 Employees: $200

◊ Company Size = 51+ Employees: $350

SUBMISSION REQUIREMENTS

◊ An entry title and project credits are required on all entries.

◊ A client name is required for all categories. If the work was created for your own company or brand, please enter your company name into the client field.

◊ A detailed project description of 300 words or less is not required, but is highly recommended.

◊ Each category accepts specific media types. All categories require judging media and at least one reference image.

Judging Media: Required primary material and content that the jury will be judging.

Supporting Media: Optional Secondary content that the jury may choose to review at their discretion.

Reference Image: Required image that reflects the content of your entry. These images may be used by ADC for promotional purposes. The jury will see these images but they will not be judged.

PAST WINNING ENTRIES

Categories

Gaming

Brand Integration

GAM-101
Brand Integration

Placement of a brand within a single (1) video game.

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Gaming

Craft

GAM-102
Craft - Animation

Craftsmanship in the animation of objects and characters within a single (1) video game.

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GAM-103
Craft - Art Direction

Craftsmanship in the design and interaction of all visual elements within a single (1) game. Includes environments, level design, world creations, etc.

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GAM-104
Craft - Character Design

Craftsmanship in the character design for a single (1) video game. Includes character concept, style and digital artwork.

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GAM-105
Craft - Game Direction

Craftsmanship in the creative concept and execution of a single (1) game.

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GAM-106
Craft - Indie

Craftsmanship in the design of a single (1) independent video game that is produced by an individual or small development team.

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GAM-107
Craft - In-game Cinematics / Cut-scenes

Craftsmanship in the design of a scene that suspends game-play to progress the story in a single (1) game.

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GAM-108
Craft - Music / Score

Craftsmanship in the creation of a soundtrack for a single (1) game.

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GAM-109
Craft - Narrative / Writing

Craftsmanship in the creation of the script, plot, or broader themes of the content in a single (1) video game.

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GAM-110
Craft - Sound Design

Craftsmanship in the use of audio in tandem with visuals in a single (1) game.

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GAM-111
Craft - Technical Achievement - Graphics / Visuals

Craftsmanship in the simulation of imagery within a single (1) game.

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GAM-112
Craft - UX/UI

Craftsmanship in the design of the user experience or user interface for a single (1) game.

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Gaming

Innovation

GAM-113
Innovation

A single (1) game that pushes creative boundaries.

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Gaming

Marketing

GAM-114
Marketing - Brand Identity

Communication of a brand identity utilizing a series (2-10) of digital, print, video and / or interactive assets.

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GAM-115
Marketing - Campaign

Integrated advertising campaign that utilizes television, radio, print, digital, social media, public relations, and / or experiential marketing to create an impactful brand experience.

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GAM-116
Marketing - Key Art

A single (1) visual representation of game that may be used for box art, advertising, posters, etc.

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GAM-117
Marketing - Logo

A single (1) or series (2-10) of static or dynamic graphic images that identifies a company or product while also communicating the brand.

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GAM-118
Marketing - Promotional Materials / Merchandise

A single (1) or series (2-10) of physical items created to promote a game.

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GAM-119
Marketing - Trailer

Craftsmanship in the design of a preview for a single (1) game.

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