Categories


Gaming

This discipline highlights the art and craft of motion graphics, animation and visual effects of video game design, as well as craftsmanship in game marketing.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.
Bordered Table

HELPFUL LINKS

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Categories


Gaming
Brand Integration

GAM-101
Brand Integration

Placement of a brand within a single (1) video game.
Gaming
Craft

GAM-102
Craft - Animation

Craftsmanship in the animation of objects and characters within a single (1) video game.

GAM-103
Craft - Art Direction

Craftsmanship in the design and interaction of all visual elements within a single (1) game. Includes environments, level design, world creations, etc.

GAM-104
Craft - Character Design

Craftsmanship in the character design for a single (1) video game. Includes character concept, style and digital artwork.

GAM-105
Craft - Game Direction

Craftsmanship in the creative concept and execution of a single (1) game.

GAM-106
Craft - Indie

Craftsmanship in the design of a single (1) independent video game that is produced by an individual or small development team.

GAM-107
Craft - In-game Cinematics / Cut-scenes

Craftsmanship in the design of a scene that suspends game-play to progress the story in a single (1) game.

GAM-108
Craft - Music / Score

Craftsmanship in the creation of a soundtrack for a single (1) game.

GAM-109
Craft - Narrative / Writing

Craftsmanship in the creation of the script, plot, or broader themes of the content in a single (1) video game.

GAM-110
Craft - Sound Design

Craftsmanship in the use of audio in tandem with visuals in a single (1) game.

GAM-111
Craft - Technical Achievement - Graphics / Visuals

Craftsmanship in the simulation of imagery within a single (1) game.

GAM-112
Craft - UX/UI

Craftsmanship in the design of the user experience or user interface for a single (1) game.
Gaming
Innovation

GAM-113
Innovation

A single (1) game that pushes creative boundaries.
Gaming
Marketing

GAM-114
Marketing - Activations / Stunts

A single (1) experiential event, stunt or activation intended to promote a game.

GAM-115
Marketing - Brand Identity

Communication of a brand identity utilizing a series (2-10) of digital, print, video and / or interactive assets.

GAM-116
Marketing - Campaign

Integrated advertising campaign that utilizes television, radio, print, digital, social media, public relations, and / or experiential marketing to create an impactful brand experience.

GAM-117
Marketing - Key Art

A single (1) visual representation of game that may be used for box art, advertising, posters, etc.

GAM-118
Marketing - Logo

A single (1) or series (2-10) of static or dynamic graphic images that identifies a company or product while also communicating the brand.

GAM-119
Marketing - Promotional Materials / Merchandise

A single (1) or series (2-10) of physical items created to promote a game.

GAM-120
Marketing - Trailer

Craftsmanship in the design of a preview for a single (1) game.

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