Categories

Pharma

Pharma recognizes work that focuses on the advertising and marketing of pharmaceutical products or services.

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Categories

Pharma

Art Direction

PHM-101
Art Direction

A single asset or a campaign that expresses craft in overall visual communication.

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Pharma

Brand Identity Design

PHM-102
Brand Identity Design

Brand identity utilizing digital, print, video and/or interactive assets.

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Pharma

Branded Content / Entertainment

PHM-103
Branded Content / Entertainment

Brand integration into the content of a single or series of games, videos, websites, etc.

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Pharma

Copywriting

PHM-104
Copywriting

Artistry in writing for a single ad or series of related advertising pieces.

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Pharma

Digital Product

PHM-105
Digital Product

A single or series of digital experiences built to solve customer problems or enhance brand value

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Pharma

Direct Marketing

PHM-106
Direct Marketing

A single or series of targeted advertisements.

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Pharma

Events / Live Activations

PHM-107
Events / Live Activations

A single event or series of related events intended to promote a brand. May include concerts, product launches, etc.

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Pharma

Guerrilla Marketing / Stunts

PHM-108
Guerrilla Marketing / Stunts

A single event or series of special events in a public space. May include flash mobs, special stunts, etc.

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Pharma

Illustration

PHM-109
Illustration

A single illustration or series of related illustrations.

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Pharma

Innovation

PHM-110
Innovation

A single asset or campaign that pushes creative and technical boundaries.

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Pharma

Integrated Campaign

PHM-111
Integrated Campaign

A campaign that crosses multiple mediums and platforms.

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Pharma

Packaging Design

PHM-112
Packaging Design

Design of a single package or series of related packages intended to promote a brand.

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Pharma

Photography

PHM-113
Photography

A single photograph or series of related photographs.

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Pharma

Physical Products / Collateral

PHM-114
Physical Products / Collateral

Design of a single product or series of related products intended to promote a brand.

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Pharma

Posters / Out of Home

PHM-115
Posters / Out of Home

A single ad or series of outdoor advertisements.

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Pharma

Spatial / Environmental Design

PHM-117
Spatial / Environmental Design

Design of a single space or series of related physical environments.

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Pharma

UX / UI Design

PHM-118
UX / UI Design

UX/UI for websites, apps or other digital mediums.

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Pharma

Video

PHM-119
Video - Animation

A single video or series of videos displaying craft in the simulation of movement created by displaying sequential frames.

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PHM-120
Video - Cinematography

Movement of the camera, framing, lighting and filming choices within a single video or series of videos.

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PHM-121
Video - Direction

Overall creative visualization and realization of a single video or series of videos.

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PHM-122
Video - Editing

Structure and timing of shots within a single video or series of videos.

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PHM-123
Video - Long Form

A single or series of videos that are each 2 minutes or longer.

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PHM-124
Video - Short Form

A single or series of videos that are each 2 minutes or shorter.

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PHM-125
Video - Social / Creator Content

A single or series of videos created specifically for social channels.

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PHM-126
Video - Sound Design

The process of specifying, acquiring, manipulating or generating audio elements for a single video or series of videos.

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PHM-127
Video - Visual Effects

Simulation of imagery within a single video or series of videos.

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