The Meeting of Mad Ideas With Wise Minds

MAD, an online news platform launched in 2024, needed a bold and dynamic identity to establish itself as a creative hub for Marketing, Advertising, and Design professionals. The challenge was to create a brand that felt fresh, engaging, and fun while maintaining credibility and authority.

We embraced the "madness". Our mascots convey strong emotions. The logo, formed from three square blocks, reflects raw creativity with a clean, modern touch. A retro-inspired aesthetic connects MAD to the industry’s rich heritage, while the brand’s verbal identity is young, witty, and approachable. This cohesive system draws audiences in with curiosity and energy.