ADC Annual Awards

Packaging Design

Brand Experience

PKG-101
Brand Experience - Brand Repositioning / Redesign

A change to the packaging design for an established brand. May include an individual or multi-piece packaging design.

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PKG-102
Brand Experience - New Product Launch

Packaging that introduced a new product or category. May include an individual or multi-piece packaging design.

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PKG-103
Brand Experience - Packaging Effectiveness

Packaging with measured commercial success. May include an individual or multi-piece packaging design.

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PKG-104
Brand Experience - Unboxing Experience

Packaging that creates anticipation, surprise and / or delight in the unwrapping of a product. May include an individual or multi-piece packaging design.

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Packaging Design

PKG-105
Packaging Design - Beauty / Cosmetics / Personal Care

Individual or multi-piece packaging design for personal care, cosmetic, bath, and fragrance products.

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PKG-106
Packaging Design - Beverage

Individual or multi-piece packaging design for beer, champagne, coffee, energy drinks, soda, spirits, teas, water, wine, etc.

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PKG-107
Packaging Design - Brand Partnership

Individual or multi-piece packaging design co-produced in partnership with a brand.

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PKG-108
Packaging Design - Consumer Electronics

Individual or multi-piece packaging design for cameras, mobile phones, personal computers, video game consoles, etc.

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PKG-109
Packaging Design - Fashion / Apparel / Accessories

Individual or multi-piece packaging design for clothing, shoes or accessories.

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PKG-110
Packaging Design - Food

Individual or multi-piece packaging design for breads, candy, canned food, cereals, chips, condiments, crackers, dairy, fruits, meat, pastas, poultry, seafood, snacks, spices, vegetables, etc.

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PKG-111
Packaging Design - Games / Toys / Recreation

Individual or multi-piece packaging design for games, puzzles, sports products and equipment, toys, etc.

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PKG-112
Packaging Design - Health / Wellness

Individual or multi-piece packaging design for commercially available health and wellness products.

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PKG-113
Packaging Design - Home / Houseware

Individual or multi-piece packaging design for cleaning products, detergents, garden tools, housewares, small appliances, utensils, etc.

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PKG-114
Packaging Design - Innovation

Individual or multi-piece packaging design that pushes creative boundaries.

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PKG-115
Packaging Design - Limited Edition

Individual or multi-piece packaging design for limited edition products.

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PKG-116
Packaging Design - Luxury

Individual or multi-piece packaging design for luxury goods.

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PKG-117
Packaging Design - Media

Individual or multi-piece packaging design for albums, cds, software, video games, etc.

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PKG-118
Packaging Design - Pet Products

Individual or multi-piece packaging design for accessories, bath, food and nutrition, grooming, toys, etc.

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PKG-119
Packaging Design - Sustainable / Eco-friendly

Individual or multi-piece packaging design that is environmentally conscious.

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PKG-120
Packaging Design - Wildcard

Individual or multi-piece packaging design that lives outside of the aforementioned categories.

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Packaging Design

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