Disciplines & Categories

The ADC Annual Awards has a century long history of championing breathtaking design work. The Brand / Communication Design discipline focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters and other promotional materials.

An array of creative talents from Brand-Side / In-House agencies and brands from both large and small companies will compete with one another and have their work judged by a jury of industry peers.

As the name implies, the discipline focuses on creations that must be experienced rather than simply observed. From elaborate exhibitions to installations, from wayfaring to placemaking, and even digital experiences, this discipline immerses its audiences in a sensory adventure.

With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the Fusion Cube celebrates great work which also demonstrates how underrepresented groups and DEI issues are utilized both "behind the scenes" – hiring diverse staff, ensuring equal opportunity, pay and treatment – and in the creative work, as expressed through casting, language, script and narrative.

This discipline highlights the art and craft of motion graphics, animation and visual effects, as well as the technical aspects of gaming.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.

This discipline focuses on the art and craft of illustration across a myriad of mediums and specialties.

This discipline focuses on the ever-evolving world of digital and interactive communication, from websites and mobile apps to social media and virtual reality.

This discipline highlights the art and craft of motion graphics, animation and visual effects, as well as the technical aspects of film.

This discipline focuses on the conception and creation of boxes, bottles, bags and other containers in which products are displayed and sold.

This discipline focuses on the art of film and digital photography across a myriad of specialties.

This discipline focuses on the conception and creation of various mass-produced products, from household goods to automobiles.

This discipline focuses on design and craftsmanship in books, magazines, newspapers and digital publications.

This discipline focuses on the creation and application of letterforms, including typefaces, calligraphy and hand-lettering.