Fictionist Studio / Kuala Lumpur + Studio OOOZE / Singapore + KPP Antalis / Kuala Lumpur
Client / Brand
Once Upon A Pounce
ONCE UPON A POUNCE is a festive gift set that presents an optimistic leap into the Lunar New Year, encouraging all to seize opportunities in a new world ahead. The paper tiger limbs, dressed in a textural paper stock, features a spin on the gestural stripes of traditional folk tiger toys. These typographic strokes form the Chinese character 虎 when put together. The hand-pleated body is a kinetic art piece that stretches and warps the character for prosperity “福” as it moves — a manifestation of analog variable typography, as well as the sentiment of adaptability in chasing choice and chance.