Behind The Cube: BBH New York’s “Perfect Day”


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In the latest video of ADC’s Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, chats about “Perfect Day”, the newest spot for the Sony PlayStation 4 launch. Ari talks about the challenges of conveying what the actors represented, as well as how the classic Lou Reed song dictated the editing.

You just might have your very own “perfect day” this April if you win a Cube or two at the ADC 93rd Annual Awards! But hurry; the deadlines in all categories are fast approaching!

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